Helping you achieve ‘smarter’ travel.
Travelling in ‘smarter’ ways has reached the top of the transport planning agenda and is essential if we are to meet the National Infrastructure Plan’s key objective of making better use of existing assets and services.
Reducing pressure on our existing highway network requires changing the way people travel through for example, more attractive public transport including innovative community led services, more convenient and safer cycle routes, carefully designed pedestrian-friendly spaces, integrated local parking strategies (see Successful developments), and, using technology to better manage traffic flows (see Technology solutions).
Getting people to change habits – or accommodating additional trips associated with new development – does not always require expensive new infrastructure. Marketing and information, integrated ticketing, and area-wide travel planning are some of the low-cost, high-value measures in the sustainable travel toolkit. Working in partnership with local transport providers, the business community and residents will ensure wider ownership and the longer term success of initiatives.
Halcrow can help ensure that the benefits of increased sustainable travel spread beyond reduced carbon emissions and better flowing networks, to healthier and happier communities, improved streetscapes, and a more vibrant local economy.