Halcrow has helped a number of towns and cities to join the cycling revolution currently taking place across the world.
In Great Britain the distance travelled by cycle increased by nearly 20% during the past 10 years. With around one-third of all trips less than two miles and a further one-third within 5 miles, there is plenty of scope for increasing walking and cycling levels further.
With clients looking increasingly for value-for-money transport schemes, we can advise on the right package of measures to shift cycling up a gear in your area. The benefits of increased levels of cycling are far reaching, including journey time reliability, healthier and happier communities, independent low-cost travel for all, and of course, reduced local traffic and carbon emissions.
With the government’s commitment to prioritise low-carbon projects and support sustainable travel initiatives, cycling may have a bigger part to play in your area. Furthermore, cycling measures offer a quick turnaround, from concept to implementation, so the benefits can be enjoyed at an early stage.
Our skills and experience recognise that the increased take-up of cycling is challenging, requiring the careful combination of infrastructure with tailored information and marketing. The package of measures we offer clients includes the following:
- Policy development and research
- Local or wider area guidance and strategies
- Route development
- Marketing materials
- Demand studies
- Safety and scheme auditing
Promotion of walking and cycling is often an integral aspect of wider transport studies, such as town centre schemes, area-wide master plans, corridor studies, development of travel plans and tourism strategies.